Hello!

Are you looking for an arts marketer to create and lead your campaigns? Perhaps someone to create social media content or even make strategies for your organisations?If so, you've come to the right place!

A Brief Overview

I’m passionate about access to the arts for all, which is why I specialise in leading audience-focussed campaigns that inspire visits to arts spaces.My day-to-day typically looks like a mix of marketing campaign work and audience development, with a bit of PR and social media on the side.I’m winner of the 2020 OFFIE Award for Best Social Media, have been invited to speak about my work at the Arts Marketing Association conference, and written for The Stage about arts marketing. I’ve taught arts marketing for the University of Greenwich, Stratford East’s Young Company and ATG’s Young Company.

I'm also the founder of Holly's Angels, a voluntary food and donations distribution service which collects items from donators to then send across to communities and arts freelancers who may need a helping hand during Christmas. We've held festive markets at Park Theatre, Shakespeare's Globe, Theatre Deli, Brixton House and Bush Theatre.

Cheeky Case Studies

Photography credit: Myah Jeffers

Bunker Theatre
Brand and socials
First and only Marketing Manager of the Bunker Theatre; established the venue’s brand as London’s trendiest performance space for independent, diverse and working class artists; managed the venue’s freelance PR; winner of OFFIE Award for Social Media Activities and Presence in 2020
Lead marketer on Milli Bhatia and Rachel Delahay’s festival My White Best Friend, selling it out in under 72 hours, with a social media campaign focussing on surprise guest performers and writers

Brixton House
Audience Development for the Cinderella campaign
Devising audience development-focussed campaigns for Brixton House shows, with a focus on reaching local, Brixton-based audiences; for example, produced the exhibition Life in Brixton, a photography series by Myah Jeffers highlighting the cultural life of Brixton.
Running the audience development campaign for the venue's flagship Christmas show, building relationships with schools and local community groups, securing press features in local publications, resulting in 67% of bookers self-identifying as Brixton residents (far above the venue’s average), and 36% of attendees based in Lambeth.

National Theatre Productions
Commercial Experience
Marketed the West End transfer of Ocean at the End of the Lane, with a focus on media buying, project managing creation of video assets, and overseeing marketing agencies.
Delivering marketing for the ten-year anniversary tour of The Curious Incident of the Dog in the Nighttime in the midst of a pandemic, compiling marketing assets for the tour pack, overseeing the London press night in advance of the tour, and planned audience development activity for access performances.

Shakespeare’s Globe
Tour Marketing and Press
Planning and delivering the campaign and strategy for Julius Caesar at the Swan Theatre and across the country on tour, at twenty five different tour venues, selling out 15 tour stops, and managed delivery of 500 free tickets to community groups across the tour.
Led on seeding previews and interviews in local newspaper and radio to reach audiences unique to each tour stop, and secured broadcast coverage for the show on Sky Arts.

Bush Theatre
Campaign Planning and Strategy Skills on My Father's Fable
Delivered the marketing campaign for My Father’s Fable across advertising, social media, email marketing and more; also created geo-targeted ads to reach local audiences, pitched for coverage in local newspapers and sites, created partnerships with Home Girls Unite, Afridiziak, The Rendition and Run Riot.
Worked strategically to sell out previews in advance, frontloading marketing activity to allow word of mouth to kick in early in the run, targeting hyper-local and meta-cultural audience groups.

Here's who I've worked with

Get in touch if you'd like to find out more or if you want to work with me!
I can also work remotely, so reach out if you have any opportunities.